章節連結
蘋果執行長 Tim Cook 稍早透過官網發表公開信，宣布將於 2026 年 9 月卸下執行長（CEO）一職，轉任執行董事長（Executive Chairman）。執行長一職將由 John Ternus 接任。Tim Cook 於 1998 年受 Steve Jobs 邀請加入蘋果，最初擔任營運高級副總裁。他最顯著的貢獻在於徹底改造了蘋果惡化的供應鏈體系，將庫存周轉時間從數月縮短至數天，確立了蘋果高利潤的基礎架構。2011 年接任 CEO 後，他成功帶領公司從「創新驅動」轉型為「創新與服務並重」的科技巨頭，推出了 Apple Watch、AirPods 以及自研的 Apple Silicon 晶片，並將服務業務（如 App Store、Apple Music）打造為公司第二大營收支柱。在他任內，蘋果市值突破三兆美元，將公司影響力推向全球頂峰，體現了卓越的商業治理與ESG領導力。John Ternus 於 2001 年加入蘋果硬體工程團隊，並於 2021 年升任硬體工程資深副總裁。他在蘋果的資歷深厚，曾負責多款核心產品的硬體開發，包括首款 AirPods 及歷代 iPad 的創新設計。Ternus 的關鍵成就之一是主導了 Mac 向 Apple Silicon 轉型期的硬體重塑，確保了 Mac 系列在效能與能效上的巨大飛躍。他以技術背景紮實、溝通風格沈穩著稱，深獲內部信任。公開信全文翻譯請見下文。
Tim Cook 公開信全文翻譯
致 Apple 社群：
在過去的 15 年裡，我幾乎每天早晨都以同樣的方式開始。我會打開電子郵件，閱讀前一天收到來自全球各地 Apple 使用者的信件。
你們與我分享生活中的點點滴滴，告訴我 Apple 如何觸動了你們。像是你的母親如何被 Apple Watch 救回一命；或是你在登上那座看似不可能攀登的高山後，捕捉到的完美自拍。你們感謝 Mac 改變了你們的工作方式，有時也會因為某些在乎的功能運作不如預期，而給我出難題（give me a hard time）。
在每一封郵件中，我都能感受到我們共有的人性中跳動的心弦。我感受到一種加深的責任感，要更努力工作並推向更遠。但最重要的是，我感受到一種難以言表的感激，感謝我能成為這些郵件的另一端窗口，成為這家點燃想像力、並以如此深刻且難以形容的方式豐富人們生活的公司的領導者。這是莫大的榮幸與驕傲。
今天，我們宣布我將邁向在 Apple 旅程的下一個階段。在接下來的幾個月裡，我將轉任新職位，於 9 月卸下執行長（CEO）一職，並接任 Apple 的執行主席（Executive Chairman）。一位新成員將接手這份我心中全世界最棒的工作。那位領導者就是約翰·特納斯（John Ternus），他是一位傑出的工程師與思想家，在過去的 25 年裡致力於打造深受使用者喜愛的 Apple 產品；他對細節極其執著，專注於任何能讓產品變得更好、更創新、更美且更有意義的可能性。他是接掌這個職位的完美人選。
John 深深在乎 Apple 的本質、我們的作為以及我們所觸及的對象，他擁有能以非凡誠信帶領公司的胸懷與品格。我非常自豪能稱他為 Apple 的下一任執行長。在他的領導下，這家公司將達到難以置信的高度，你們將在未來產品與服務帶來的每一份驚喜與探索中，感受到他的影響力。我迫不及待想讓你們像我一樣認識他。
這並非告別。但在這個交接的時刻，我想藉此機會說聲謝謝。這一次不是代表公司，儘管在公司內部對各位的感激之情溢於言表。這次純粹是代表我自己。Tim。一個在不同時代、鄉間成長的人，卻能在這些魔幻的時刻裡，擔任全球最偉大公司的執行長。謝謝你們對我展現的信心與善意。謝謝你們在街頭或店裡跟我打招呼。謝謝你們在我們發表新產品或服務時與我一同歡呼。最重要的是，謝謝你們相信我能帶領這家始終以「你們」為核心的公司。
每天我們起床時，都在思考能做些什麼讓你們的生活變得更好一點點。而每一天，你們都讓我的生活超乎預期的美好。
謝謝。
公開信原文：Community Letter from Tim
To the Apple community:
For the past 15 years I’ve started just about every morning the same way. I open my email and I read notes I received the day before from Apple’s users all over the world.
You share little pieces of your lives with me and tell me things you want me to know about how Apple has touched you. About the moment your mom was saved by her Apple Watch. About the perfect selfie you captured at the summit of a mountain that seemed impossible to climb. You thank me for the ways Mac has changed what you can do at work and sometimes give me a hard time because something you care about isn’t working like it should.
In every one of those emails I feel the beating heart of our shared humanity. I feel a sense of deepening obligation to work harder and push further. But most of all, I feel a gratitude that I cannot put into words, that I somehow got to be the person on the other end of those emails, the leader of a company that ignites imaginations and enriches lives in such profound ways it defies description. What an honor and a privilege it has been.
Today we announced that I’m taking the next step in my journey at Apple. Over the coming months I will be transitioning into a new role, leaving the CEO job behind in September and becoming Apple’s executive chairman. A new person will be stepping into what I know in my heart is the best job in the world. That leader is John Ternus, a brilliant engineer and thinker who has spent the past 25 years building the Apple products our users love so much, obsessed with every detail, focused on every possible way we can make something better, bolder, more beautiful, and more meaningful. He is the perfect person for the job.
John cares so much about who we are at Apple, what we do at Apple, who we reach at Apple, and he has the heart and character to lead with extraordinary integrity. I am so proud to call him Apple’s next CEO. This company will reach such incredible heights under his leadership, and you will feel his impact in every bit of delight and discovery that grows out of the products and services to come. I can’t wait for you to get to know him like I do.
This is not goodbye. But at this moment of transition, I wanted to take the opportunity to say thank you. Not on behalf of the company, this time, though there is a wellspring of gratitude for you that overflows inside our walls. But simply on behalf of me. Tim. A person who grew up in a rural place in a different time and, for these magical moments, got to be the CEO of the greatest company in the world. Thank you for the confidence and kindness you’ve shown me. Thank you for saying hi to me on the street and in our stores. Thank you for cheering alongside me when we unveiled a new product or service. Thank you, most of all, for believing in me to lead the company that has always put you at the center of our work. Every day we get up and think about what we can do to make your life a little bit better. And every day, you’ve made mine the best I could have asked for.
延伸閱讀
- 華碩COMPUTEX 2026展示全方位AI生態系，涵蓋企業至邊緣運算
- NVIDIA攜手聯發科推出RTX Spark處理器，正式進軍個人PC市場
- 華碩ROG於COMPUTEX 2026發表Edition 20系列新品，涵蓋零組件、電競螢幕與周邊
- 神腦國際攜手FutureDial打造手機健康管理中心，提供專業手機健康檢測服務
- TP-Link公開首款Wi-Fi 8路由器Archer 8，同步推出618年中升級優惠
- 小米六款智慧穿戴新品齊亮相！智慧串聯手錶、手環與耳機多元使用場景
RSS - 文章